01. Write the PDF titles as keyword specific: Your title must contain keyword specific sentences.
02. Your PDF document should be text based : For easy crawling of search engines
03. Specify PDF document properties with necessary keywords, description, title and URLs.
04. Add your company URL links within your PDF document. They should be liked to your website.
05. Decrease the size of the PDF document for easy web accessibility.
06. Use simple colors and graphics. Most preferable is white background.
07. If you have large PDF document divide that document into pieces according to the topic.
08. Discard duplicate content.
09. Add company header and footer information including email id and website.
10. Try to save your PDF document in lower versions so that search engines will crawl easily.
Written by Toputop.com