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Pay per click advertising

Services -> Pay-Per-Click-Advertising
This is one of the forms of web marketing, where in, you will be paying to the search engine to advertise your website. The payment will be according to the number of clicks you get for your site. You pay in advance and once the amount is over the advertisement stops. This has a great deal of customer connection, because of which we can easily know how many people have visited our site and the subsequent business it has generated within no time.

Its is one of the best advertising method to drive instant traffic to the website. Your company website can achieve first place listing in search engines.

• Google
• Yahoo
• MSN
• Alta Vista
• Info Space
• CNN


Media Planning = Selection + Scheduling
• Factors Influencing Media Planning Decisions
• Target Market Profile
• Looking at Brand/Product Dynamics
• The Creative Execution
• Budget Considerations and Media Deals
• The Competitive Situation
• Availability and Timing Considerations
• Cost Efficiency (CPM = Cost per thousand (CPM): cost of reaching 1,000 members of target audience with media vehicles) or plan.)


Media are evaluated based on selectivity.
There are two types of selectivity:
• Class Selectivity is the ability of a medium to reach the target market without waste.
• Geographic Selectivity is the ability of a medium to cover a particular geographic area without spillover.

We are providing cost effective strategies for Media planning and selection.
 





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