Big brands like Dell, Pepsi and MTV are using social media in right way to listen to their consumers.

Dell Social Media:

Dell Ideastorm allow customers to participate in the dell’s products and services by sharing their own ideas through this Ideastorm.This website has already contain 1000 viewer generated ideas are there.
Dell is using social media in a successful way over 20 twitter accounts and several company blogs to attract millions of visitors per month.
Dell Ideastorm Twitter account

Pepsi Social Media:

Pepsi has started a rebranding phase. Pepsi has created a room at Friendfeed to catch the consumer feedback. This room is currently having 250+ members which are operated by Pepsi social media team.

Pepsi has reached out to 25 (digital and social media influences) with three separately-shipped packages. Instead of creating channels in Facebook and Myspace they have their unique way by creating portal Pepsimax but it is still in beta testing. This move is to engage young cola drinkers.

Pepsi is also operating a photos stream in flicker for rebranding purpose.
Pepsi Flicker photostream

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Google Chrome version 0.4.154.25 has been released on Monday night.

New features in Google Chrome latest release

• Bookmark manager with import/export.
• Privacy section in Options.
• New blocked pop-up notification.
• Some Security features.
• Built-in version of Gears
• Collection of Google browser extensions
• V8 JavaScript engine has been updated

You can update Google chrome by clicking on the tabs, selecting the About Google Chrome option and then the Check for Updates button.

Since its launch Google Chrome has managed a 0.62% U.S. market share and 0.92% in Canada.
Let’s see what will be the next future update.

According to comScore

Friendster has 974,000 visitors in August 2008 with average time spent 107 minutes.
Facebook has 544,000 visitors in August 2008 with average time spent 102 minutes.
MySpace has 157,000 visitors in August 2008 with average time spent 44 minutes.

Friendster has strong Asian population followers. So it is become popular in Asian countries like Philippines’ and Singapore.
Friendster has unique visitors in the age group from age 15 to 54, and Friendster leads in all three adult professional age groups, 24-34, 35-44 and 45-54.
Friendster Leads in Asia and is a Top 20 Global Website.It has 85 million members worldwide.

Sources from ComScore and Yahoo News.

Written by Toputop.com

Podcasting: It is a form of audio broadcasting using the Internet, like an on-line radio show.
It is simply called as distribution of multimedia audio files over the Internet to promote the product or service.

Podcasting is latest trend as it uses the subscriber methods to deliver the audio files over the internet through RSS feed program.

Podcast is also used as an educational tool for adults and children.

Users can subscribe to these podcasts through
(ipodder)

Types of Podcasts:

• Radio Programs
• News shows
• Music audio tours

For creating Podcasting we need following items

• Microphone
• Digital recorder or computer
• Audio-editing software

Ex. Audacity , Goldwave ($45) , Adobe Audition ($299)

• Royalty-free music or sounds

Tips for Great Podcasting:

• Use Good Microphone
• Maintain a distance
• Use quality editing software
• Minimize background noise
• Try as many times as you can
• Test it carefully
• Record in a sequence of episodes
• Add transitions and background music wherever necessary

Why Pod casting is so popular:

• It can provide a direct message to the user about the product or service.
• It is latest trend
• Keyword “Podcasts”  has 60 million hits on Google
• iTunes podcast subscriptions are 1 Million and counting.
• USA Today podcast directory has 3,000 plus programs

Business Podcasting:

• Implementation of the podcast
• Audience
• Goals
• Focus
• Find a host or hosts
• Develop a format
• Prepare agendas
• Coaching

Business podcast has target users in following types

• Company Corporate news updates
• Product oriented content
• Customer oriented content
• Marketplace announcements
• Materials like upcoming events, interviews etc

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Twitter is dominating the Micro blogging world.

Twitter is a free micro-blogging service that allows users to send “recent updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service, instant messaging.

Twitter is reaching to billions of count you can check the live count at http://popacular.com/gigatweet/
Twitter has launched a mobile version at m.twitter.com – fast loading and cheaper than SMS if you’ve got a data plan. Most useful, of course, for smart phones.

Micro blogging: It is a form of blogging that allows users to write small text updates (usually less than 200 characters)

October was a good stability month for Twitter.

Twitter has launched a US election tweets and brought 25% increase in traffic particularly in US.

Its has 1.45 million unique visitors,according to comscore.By using twitter APIs tons of companies are developing different applications around the glob.

By this understanding twitter is becoming a viral among all the micro blogging  websites.

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RSS: Really Simple Syndication or Rich Site Summary.

An RSS feed is an XML format for distributing news headlines or titles on the Web. It is quite similar like HTML.RSS Feeds are simply called as “a list of items”.It is also called as “RSS”, Atom, XML, “feed”

RSS Feed Aggregator tools:

• Web-based: Bloglines  www.bloglines.com
• PC (offline): Sharp Reader  www.sharpreader.net
• Mac (offline): Pears

RSS Feed Search Tools:

Technorati : www.technorati.com

Benefits to RSS:
• Users can subscribe to their interested feeds.
• Standard for syndicating content through web
• Best stream of fresh web content
• Users can review the content quickly in short span of time.
• Through RSS feeds traffic to the website can be increased.

RSS feeds can be read by
• Desktop Feed Readers
• Web Based Readers

Some of the Top RSS Feed readers
www.newzcrawler.com
www.newsgator.com
www.jetbrains.com
www.google.com/reader
www.bloglines.com
www.awasu.com
www.stardock.com
www.sharpreader.net

RSS feeds can be used in
• Blogs
• Newsletters
• Weather Buzz
• Press Releases
• Specials Discounts / Offers
• Calendars

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01. Write the PDF titles as keyword specific: Your title must contain keyword specific sentences.
02. Your PDF document should be text based : For easy crawling of search engines
03. Specify PDF document properties with necessary keywords, description, title and URLs.
04. Add your company URL links within your PDF document. They should be liked to your website.
05. Decrease the size of the PDF document for easy web accessibility.
06. Use simple colors and graphics. Most preferable is white background.
07. If you have large PDF document divide that document into pieces according to the topic.
08. Discard duplicate content.
09. Add company header and footer information including email id and website.
10. Try to save your PDF document in lower versions so that search engines will crawl easily.

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There is a common misconception among many internet marketers about the two terms: SEO and SEM. Much is revealed as soon as one observes the two acronyms. SEO stands for search engine optimization and SEM for search engine marketing.

SEO is only a small part of SEM which focuses on on-site and off-site adjustments in order to produce higher rankings in the search engine result pages. SEO also works well in combination with other SEM disciplines such as traffic analytics.SEM encompasses all known strategies used to market online via search engines such as Google, Live and MSN.

For example press releases can be used for a variety of purposes. In some cases you may wish to distribute your press release to create brand awareness, inform the public about an important change that has affected your business, in other cases you may use press releases and articles as a clever search engine optimization tool which will assist you to generate extra back links through a contextually balanced linking environment.
Another common misconception is that SEO is free and deals with the organic search engine results and “SEM” is paid and mainly concerned with PPC (Pay Per Click), banner ads, affiliate programs and paid reviews. Better way to refer to these two terms would be SEO and Online Advertising.

The truth is that unless you have plenty of time to spend in research and keeping yourself up to date with the latest trends, you will have to spend a bit of money with either strategy. Even if you get an expert to handle this for you, it will still take a bit of research and trial before you can decide which way to go with your business and whether to combine the two strategies.

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One of the biggest benefits of building a blog for your company is the increased traffic that comes from new content and new search listings in the search results.

In fact, extra listings in the search results are one of the best selling points if you are trying to convince your company to launch a blog. Especially if you’re dealing with someone who thinks people don’t read blogs.

It’s necessary to blog your company to advertise your services, products and to tell all others about your company not like a magazine or a personal diary, every second of the day millions of people  go online to search for products, services, companies, solutions and answers – and guess what kind of content they find, content from keyword rich, search engine friendly blog posts.

Blog to list in Google rankings

On this point we agree, a lot of people don’t have time to sit down and to get perfect strangers – but, they do have the time and need to get information about the products, services, and companies they plan to do business with – and guess what kind of information they find when they search? – Blog posts. Are you seeing a pattern yet?

Blog to develop yourself and to develop other Business Strategies

If your intent with a blog is to develop a large, engaged, readership and to become leader in your industry, a blog is a wonderful vehicle, as long as you realize you must work like crazy to implement this strategy. If, however, you simply want to show up in Google.

Blog as much as possible and make it a daily habit

Search as a way of life for your customers and prospects and has changed the game of marketing forever and while there are additional potent reasons to blog, enhancing your chances to rank well in the search game is reason enough for most small businesses to invest the little bit of time and energy it requires.

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