• Searchers can choose the best scope for their search query
• Bing can provide best match and useful links and information
• Quick Preview of the any website
• Bing can provide Instant Answers
• Bing will Auto-Suggest the search queries
• Bing contains Explore Pane which includes a table of contents of the various Web Groups generated by your search query.

• Viewing Images and Video in Bing is so easy without pagination
• Images can be filtered by size, aspect ratio, color, style and face etc
• Video can be filtered by duration, aspect ratio, resolution or source etc
• We can search over 16 million videos across the popular video website like MSN, AOL, MTV, ESPN, YouTube, MySpace, Daily Motion, Metacafe and Hulu etc.
• Bing provides access to your Session History in the Explorer Pane within a single browser session for up to 48 hours
• We can compare the rankings of favorite celebrity is hot or not using xRank feature
• Bing Shopping is currently lists products for more than 540 online retailers like Lenovo, HP Home & Home Office Store, Buy.com, Zappos.com Inc etc
• User-friendly Quick Tabs search results with one click
• Bing can provide related searches including videos in the search results page.
• Related Searches are displayed in the left-hand navigation
• Rich Listing Results which display favorite restaurant location, phone number, one-click directions and menu.
• Sentiment Extraction feature will summarizes user and expert reviews around the web.
• Travel information is at your fingertips Ex. Hotel Accommodations, Flight timings etc
• Bing will provide Instant Answers
• User can refine the search using Search Refinement functionality
• Hotel Rate Key feature for color-coded rating system
• Bing easily provides information about medical, symptoms, diagnosis and medical procedures from nine trusted medical resources like Mayo Clinic, the American Cancer Society and MedlinePlus
• Bing simplifies tasks and provides great insight
• So finally main focus of the bing is Health, Local , Shopping , Travel
• Bing can be accessed through Mobile at http://m.Bing.com

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Internet Marketing Toputop.com

• The Smart Way to Tap Social Media
• Social Media Is Becoming A Commodity
• Microsoft Unveils ‘Bing,’ Its New Search Engine
• Microsoft to launch Bing with $100m ad campaign
• NYTimes Appoints First Social Media Editor
• New Social Media WAVE from Google
• Leading Bloggers and Social Media Experts to Address Government Relations and PAC Professionals at the 2009 Vocus Users Conference

Post by Internet Marketing Company Toputop

Video by Internet Marketing : Toputop

Below listed site audit checkpoints:

• Design
• Content
• Information architecture
• Functionality
• Security
• Customer service
• Accessibility
• Technical build
• Internet Marketing

Define : During the Define phase we can offer guidance to make your website.

• Unique,
• Proper navigation,
• Place holders of images, flash files, PDFs etc.
• Useful precautions
• Resolving future enhancements
• Exceptional cases

Design : In the Design phase we can work with your team to benchmark and design performance goals.
A continuous, systematic process of evaluating, to determine business and work processes that represent “best practices” and establish rational performance goals.

Design is a learning experience for setting targets and developing winning strategies
It is a discovery process

Design involves two types of comparisons

• Process based
• Results based

Both process and results (performance) need to be Designed.For performance benchmarking, metrics must be employed.Many factors can be benchmarked: quality, productivity, defect injection rate, removal efficiencies etc

Evaluate : In the development phase code and design can be evaluated against the goals set in the design phase.

Live : The launch phase is when we can work with your team to measure the performance of your site against the measurable goals.

The most critical aspect of measurement is the development and implementation of appropriate metrics that span the full process and reflect key customer values. Use of multiple metrics to guide improvement on all dimensions of process performance.

• Time,
• Quality, and
• Cost.

Measurement improvement s aims to reduce the variability in process performance, metrics as a rule should measure median performance and variance, not only average performance.

Audit : the enhancement phase offers you the opportunity to review and audit your site.
A formal process where activities and records are examined and compared to predetermined audit criteria such as:

• Regulatory requirements
• Policies and procedures
• Management goals and objectives

Audit process

• Special Reviews/Management Requests
• Internal Control
• Audit Coordination
• Business Process
• Notification
• Initial Discussion
• Audit Plan
• Opening Conference

Written by

Internet Marketing Company : Toputop

Two seminars on ’social media marketing’ coming next week

Entrepreneur Center to host social media marketing seminar

Win Tickets to Social Media Success Summit 2009

Social Media Will Change Your Business

Wall Street Journal Gives Employees Social Media Rules

Social Media Free-for-All

Weekend Social Media Buzz by

Internet Marketing : Toputop.com

Sitemap:
It is an overview of the pages within a website. It includes every page of the website.

For larger websites it is divided as different categories.

Sitemap gives a good overall flow of how the website is organized and clearly defines all the pages in the website.

Sub domain:
Sub domain is a process of dividing your website into different sections with short and easy to remember names.

Ex. Something.toputop.com

Landing Page:
Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind
Optimized landing pages can improve online campaign results dramatically.

Landing page main aspects evaluated:
• Fix your primary goals
• URLs
• Location of the landing page
• Call-to-action button
• Look should be great
• Must inclusion of forms
• Repetition of email promotional copy
• Clear Logos and navigation bars
• Design layout
• Copy length and little scrolls
• Use of headings and main points
• Inclusion of photography, main product/service focus
• Little animation
• Opt-in requests

Landing page should follow
• Site hierarchy
• Design principles
• Make it simple

Development cycle of Landing Page
• Objectives or Goal
• Brief or Description
• Website Design / Layout
• Validation / Testing
• Integration
• Publication
• Verification
• Launch

Landing Page tools

• LiveBall : A/B testing

• Omniture : MVT testing

• Google WO : A/B MVT

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Internet Marketing Company : Toputop.com