Important tips for landing page:

• First define your conversion
• Your ad and landing page should match exactly
• Do research before starting landing page design
• Repeat the search term/keyword in your landing page
• Include some elements of your home page
• Promote only One Offer
• Display a Clear Call to Action button
• Keep design and copy writing consistent
• Keep navigation and links as minimum as possible
• Your landing page should be short and simple
• Create your landing page with same look and feel of your company corporate website.
• Copy writing should be in the buyer’s point of view
• Landing page is for creating a communication, not for advertising purpose
• Provide testimonials of your happy customers
• Page loading should be fast
• Display security options and payment secure options clearly at the footer
• Test your landing page before launching

Posted by Toputop.com