
It is a special and important page that advertising traffic is directed to. Main purpose of landing page is to convert visitors to customers. In online advertising landing page plays a key role.
Important tips for landing page:
- First define your conversion
- Your ad and landing page should match exactly
- Do research before starting landing page design
- Repeat the search term/keyword in your landing page
- Include some elements of your home page
- Promote only One Offer
- Display a Clear Call to Action button
- Keep design and copy writing consistent
- Keep navigation and links as minimum as possible
- Your landing page should be short and simple
- Create your landing page with same look and feel of your company corporate website.
- Copy writing should be in the buyer’s point of view
- Landing page is for creating a communication, not for advertising purpose
- Provide testimonials of your happy customers
- Page loading should be fast
- Display security options and payment secure options clearly at the footer
- Test your landing page before launching
Posted by Toputop.com
