Important tips for landing page:

• First define your conversion
• Your ad and landing page should match exactly
• Do research before starting landing page design
• Repeat the search term/keyword in your landing page
• Include some elements of your home page
• Promote only One Offer
• Display a Clear Call to Action button
• Keep design and copy writing consistent
• Keep navigation and links as minimum as possible
• Your landing page should be short and simple
• Create your landing page with same look and feel of your company corporate website.
• Copy writing should be in the buyer’s point of view
• Landing page is for creating a communication, not for advertising purpose
• Provide testimonials of your happy customers
• Page loading should be fast
• Display security options and payment secure options clearly at the footer
• Test your landing page before launching

Posted by Toputop.com

Pay-Per-Click advertising is an online advertising payment process in which payment is based completely on qualifying click-through.

You can only pay when people click your link.

Advantages:

• It is an instant visibility
• Low setup cost
• You can track ROI (Return on Investment)

Overall process of PPC:

Planning  ->  Research  ->  Implementing  ->  Executing  ->  Tracking Results (ROI)

Campaign Process:

Account Creation  ->  Campaign Launch  ->  Ad Group Selection  ->  Creative, Keywords, Max CPC, Landing Pages

Majore Players in PPC Advertising:

• Google
• Yahoo
• MSN
• Find What
• Ask Jeeves/Teoma

Factors effecting PPC Advertising:

• Creating a catchy Ad Copy (Title,Text,URL is very important)
• Keyword Specific Landing Pages
• Continuous Tracking of overall campaign

PPC Advertising can be best suited for the following options:

• Product Purchase through online
• Form Completion (signup)
• White Paper/ eBook Download
• Event Registration
• Service Enquiry

Important part of PPC Advertising:

Keep in mind you are spending dollars. So we need ROI then what we need to do?
Landing page is very important part in PPC Advertising. So keep your focus landing page.
Your landing page must contain Call to action

• Buy
• Download
• Register / Signup

Posted by Toputop.com