» PPC http://www.toputop.com/blog Wed, 21 Jul 2010 14:48:59 +0000 http://wordpress.org/?v=abc en hourly 1 Pay-Per-Click Advertising Process http://www.toputop.com/blog/pay-per-click-advertising-process http://www.toputop.com/blog/pay-per-click-advertising-process#comments Tue, 16 Dec 2008 14:01:54 +0000 admin http://www.toputop.com/blog/?p=64 Pay-Per-Click-Advertising

Pay-Per-Click advertising is an online advertising payment process in which payment is based completely on qualifying click-through.

You can only pay when people click your link.

Advantages:

  • It is an instant visibility
  • Low setup cost
  • You can track ROI (Return on Investment)

Overall process of PPC:

Planning  ->  Research  ->  Implementing  ->  Executing  ->  Tracking Results (ROI)

Campaign Process:

Account Creation  ->  Campaign Launch  ->  Ad Group Selection  ->  Creative, Keywords, Max CPC, Landing Pages

Majore Players in PPC Advertising:

  • Google
  • Yahoo
  • MSN
  • Find What
  • Ask Jeeves/Teoma

Factors effecting PPC Advertising:

  • Creating a catchy Ad Copy (Title,Text,URL is very important)
  • Keyword Specific Landing Pages
  • Continuous Tracking of overall campaign

PPC Advertising can be best suited for the following options:

  • Product Purchase through online
  • Form Completion (signup)
  • White Paper/ eBook Download
  • Event Registration
  • Service Enquiry

Important part of PPC Advertising:

Keep in mind you are spending dollars. So we need ROI then what we need to do?
Landing page is very important part in PPC Advertising. So keep your focus landing page.
Your landing page must contain Call to action

  • Buy
  • Download
  • Register / Signup

Posted by Toputop.com

]]> http://www.toputop.com/blog/pay-per-click-advertising-process/feed 0 Importance of Landing Page http://www.toputop.com/blog/importance-of-landing-page http://www.toputop.com/blog/importance-of-landing-page#comments Mon, 28 Jul 2008 11:19:31 +0000 admin http://www.toputop.com/blog/?p=18 A must need ingredients for an effective landing page design include:

  • A touching Ad Message
  • Punchy Headings and Titles
  • Simple Paragraphs and Sentences
  • Efficient Copy writing
  • Value for a Product / Service
  • Creative Images about Product / Service
  • Simple Navigation
  • Toll free Numbers or Phone Numbers
  • Normal Language and Concepts
  • Testimonials of your clients
  • Complete contact details,website and Email
  • Subscribe / Unsubscribe options
  • Learn more option

While designing landing page our main aim should be “Drive Visitors to a Target”

Landing page is very important for Pay-per-click advertising campaigns and in Email marketing campaigns. A well designed landing page will generate good leads and increase your online sales.

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