IPL and Social Media Mix

3M’s of IPL3

Match Format: A short and enjoying 20 over format formula

Money: Auctioning of players, Team ownership, Starts, Ticket prices, Sponsors everything is Money

Marketing: IPL is using every kind of marketing strategy from traditional medium to latest social media tactics.
Ex. Streaming Matches on YouTube

Official IPL Website : www.iplt20.com

IPL Wiki : http://en.wikipedia.org/wiki/Indian_Premier_League

IPL Facebook Fan Page : www.facebook.com/IPL

IPL on Twitter : www.twitter.com/ipl

IPL YouTube Live Streaming Channel : www.youtube.com/user/IPL

IPL YouTube Social Media Promotion Banner Ads

IPL Cricket Fan Club Website : www.thecricfanclub.com

IPL Orkut Community Page : www.orkut.com/Community?cmm=99087253

Orkut doodle for IPL 2010

So finally IPL successfully implemented Social Media at its best.

Post by Internet Marketing Company : Toputop.com

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