landing-page
It is a special and important page that advertising traffic is directed to. Main purpose of landing page is to convert visitors to customers. In online advertising landing page plays a key role.

Important tips for landing page:

  • First define your conversion
  • Your ad and landing page should match exactly
  • Do research before starting landing page design
  • Repeat the search term/keyword in your landing page
  • Include some elements of your home page
  • Promote only One Offer
  • Display a Clear Call to Action button
  • Keep design and copy writing consistent
  • Keep navigation and links as minimum as possible
  • Your landing page should be short and simple
  • Create your landing page with same look and feel of your company corporate website.
  • Copy writing should be in the buyer’s point of view
  • Landing page is for creating a communication, not for advertising purpose
  • Provide testimonials of your happy customers
  • Page loading should be fast
  • Display security options and payment secure options clearly at the footer
  • Test your landing page before launching

Posted by Toputop.com