A must need ingredients for an effective landing page design include:

A touching Ad Message
Punchy Headings and Titles
Simple Paragraphs and Sentences
Efficient Copy writing
Value for a Product / Service
Creative Images about Product / Service
SimpleNavigation
Toll free Numbers or Phone Numbers
Normal Language and Concepts
Testimonials of your clients
Complete contact details,website and Email
Subscribe / Unsubscribe options
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