Currently, marketers are shuffling through the reports generated in 2014 to predict the upcoming media trends.
During the course of the search, there have been debates and fruitful discussions on the marketing strategies and choice of publishing partners.
After a few deliberations, the experts were to gauge what is in store and where to focus the branded content topics in the months to come.
What to Expect?
Most forecasts are the products of data that keeps on accumulating due to various activities in the business field.
After perusing the data, the shifts in consumer behavior and media consumption habits with surveys of marketers are deduced. Combining both, we get a pretty clear picture of what to expect.
For instance, one such deduction that could be found from the big data is the slow rise of investments in social media by various enterprises. The study also showed the evidence of the increase of investment in the online video advertisement.
This trend is steadily growing over the years and it will continue to find favor with brands. After having said that, we need to know what form these investments will take. We also need to know which formats will continue to prove popular in the market.
Another question that may arise in the mind would be the nature of change in our application to get the discernable change. These kinds of predictions are harder to make. The after effect of the study is an exploration of three content marketing trends.
Based on their current trajectory, consumer interest, and industry buzz, we have come to three formats to do the branded content marketing. They are listed below.
Social Media Content for Every Occasion:
The consumers are four times likely to view a branded Vine video than a more standard brand video.
If we can make a short-duration video content that is animated and goofy, the people are going to watch that more than anything else.
Hence, it is better to generate social media content for every occasion, preferably in the form of a video content.
Branded Tumblrs Take Users Behind the Scene:
This offers a lot in the way of marketing options. Many of these are outlined in social site’s Marketer’s sales and brand strategy blog.
Sponsored posts now tap Yahoo technology. The recently launched sponsored trending blog unit taps mobile audiences and the most-read sections of the network.
We can use these platforms to post videos about upcoming product releases and tips to ensure their usage to generate the traffic.
Online Films Will Get Even Longer:
The companies are now generating longer-duration video contents about the services and products to generate the awareness about them.
To a larger extent, these videos were able to generate the need for buying the products or availing the services in the minds of the people who have seen them.
Branded Content Marketing Services
It is a relatively new form of advertising medium that has emerged from the fields of advertisement and entertainment.
This new medium seeks to blur conventional distinctions between what constitutes advertising and what constitutes entertainment.
It is essentially a confluence of the two concepts of these two fields into one product. This hybrid product is then distributed as entertainment content, albeit with a highly branded quality.
Unlike its predecessor form in the entertainment field, branded content is generally funded entirely by a brand or corporation.
For instance, a movie studio or a group of producers may go in for the content that is relevant to their field.
Effectiveness of Branded Content
Producing branded content has become an extremely effective tool for advertisers in this present-day world. A branded content can do wonders for the company producing it if it is made properly.
While making the branded content, the companies need to make sure that the content they produce is done exceptionally and professionally to reflect their products, services, and the value propositions.
When the content sticks to these things, it sort of tricks the viewer into seeing the content with curiosity and intention to know more about it.
Use of Branded Content in Marketing
The most successful branded content programs are able to seamlessly blend the advertising with the art of the storytelling. This enables the content to pass the information to the consumer effectively.
In short, the branded content has the power to help enrich a company’s ability to incorporate product placement in their message to the outside world in relation to other competitors in the market.
This results in an enhanced company and product image in the eyes of the customers. This, in turn, leads to an improved retail presence, better consumer relationship, to boost sales of the products.
After all, no one would pay attention to the messages of those companies that have zero or less retail presence. The continuous production of branded content will remind the people of the presence of the companies.
These branded contents would be utilized by these companies to do the campaign to make the people recollect the services they provide.