Digital Marketing Services
This type of marketing services makes use of electronic devices such as personal computers, Smartphones, cellphones, tablets and game consoles to engage the end audiences. In the broad sense, it applies to technologies or platforms that use the digital contents for human consumption. It includes websites, e-mail applications – classic and mobile – and social networks. Many companies make use of the combination of traditional and digital marketing approaches to reach out to the stakeholders.
Different Types of Digital Marketing
Basically, there are two types of Digital Marketing exist in the market. They pull digital marketing and push digital marketing. Push and pull message technologies can be used in conjunction. For example, an email campaign can include a banner ad or link to a content download. They are described below.
- Pull Digital Marketing: In this approach, the consumer actively seeks the marketing content through web searches, opening an email text message or a web feed. Examples of such marketing contents can be had from websites, blogs, and streaming media. Here, users have to navigate to the website to view the content. Currently, the search engine optimization is used as an effective method to increase the marketing content seeking activity.
- Push Digital Marketing: This approach is made of those businesses that actively seek to send messages to wide audiences. Here, the businesses don’t necessarily look for the people actively seeking the material. The recipients may or may not look for the material sent by these businesses. By this approach, the businesses increase the chance of hitting the right persons by improving the size of the target audience. In this approach, emails, websites, text messages, news blogs or even web feeds are used to send the marketing content to a large audience.
Other Approaches in Digital Marketing
As the business world became more competitive, other approaches have also been tried. These approaches have paid some dividends when implemented along with the earlier described strategies. They are described below.
- Segmentation: Of late, more focus has been placed on segmentation within digital marketing, in order to target specific markets in both businesses to business and business to consumer sectors.
- Influencer Marketing: Important nodes are identified within related communities. These are known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook or Google Adsense campaigns, or through sophisticated SCRM (social customer relationship management) software, such as Microsoft Dynamics and Salesforce CRM.