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E-Commerce Internet Marketing Strategy

e-Commerce Internet Marketing Strategy

e-Commerce: Exchange of goods, products, or services via an electronic medium over the internet.
Internet Marketing plays a crucial role in E-Commerce.



e-Commerce Domains

• Business-to-business (B2B)
• Collaborative commerce (c-commerce)
• Business-to-consumers (B2C)
• Consumers-to-businesses (C2B)
• Consumer-to-consumer (C2C)
• Intra-business (intra-organizational) commerce
• Government-to-citizens (G2C)
• Mobile commerce (m-commerce)

Internet Marketing : Strategies and techniques applied on the Internet and related digital technologies to achieve marketing objectives.

E-marketing is complete efforts to implement, promote, and sell products and other services over the Internet.

4P’s of e-Commerce Internet Marketing:


Different types of E-Commerce Online Advertisements:

• Display and rich media ads (Banners, Flash Ads, Flash Games, Online Videos)
• Search Engine Marketing (PPC Campaigns)
• Sponsorships Ads
• Referrals (affiliate relationship marketing)
• E-mail marketing
• Online catalogs
• Online chat
• Viral Marketing
Blog advertising

Main sources to improve E-Commerce Internet Marketing:

• E-Mail Campaigns
• Local Guerilla Marketing
Search Engine Optimization
Affiliate Marketing
Website Design & Development
• Brand Initiatives
• Paid Placement (PPC)
• Public Relations
Social Media Marketing

Key Areas to consider in E-Commerce Internet Marketing:
• Designing Attractive Web Site with product focus
• Corporate Web site
• Online Privacy and Security
• Customer database
• Data warehouse
• Direct-mail marketing

A smart internet marketing company can give a right solution to have success in E-commerce business.

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