Internet Marketing Services
This is a kind of advertising services that uses the internet to deliver promotional marketing messages to customers across the geographical borders. It generally includes email marketing, social media marketing, search engine marketing, the web banner advertising, mobile advertising, etc. Like traditional media advertising, there are many stakeholders involved. They include advertisement publisher, an advertisement provider, advertisement designer and advertisement server host. The other persons who are part of this bandwagon include advertising affiliates who do independent promotional work for the advertiser.
Stakeholders in Internet Marketing
The advertisement publishers integrate the advertisements to its online content. On the other hand, the advertisers provide the advertisements to be displayed on publisher’s content. The advertising agencies generally make contents for advertisement and place them on the advertisement server. After the incorporation of the advertisement on publisher’s content, the advertisement agency tracks statistics for the same to monitor the traffic due to the advertisement.
Statistics for Internet Marketing Service
Internet advertising has become a large business, and it is growing rapidly. In the year 2011, Internet advertising revenues in the United States surpassed those for cable television and nearly exceeded those of broadcast television. In next year, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011. U.S. internet ad revenue hit a historic high of $20.1 billion for the first half of 2013, up 18% over the same period in 2012. Online advertising is widely used across virtually all industry sectors.
There have been many delivery methods through which the requisite contents reach the target audience. By and large, these methods have been used individually or in combination to effectively raise the awareness of a particular brand. They are given below.
- Display Advertising
- The Web Banner Advertising
- Frame Advertising
- Floating Advertisements
- Expanding Advertisements
- Trick Banners
- Interstitial Advertisements
- Text Advertisements
- Search Engine Marketing
- Social Media Marketing
- Mobile Advertising
- Email Advertising
- Online Classified Advertising
- Affiliate Marketing