Don’t leave Pinterest behind in the social media marketing. The simple reason is; it stands next to Facebook and twitter. There are millions of active users who visit this site daily for saving their interested things. No matter what it is; there is space for everything on Pinterest.
What is Pinterest and how does it work?
Pinterest is a visual social network, where people use it as a tool for collecting and organizing the things they love. As I said it is a visual social network, images are the powerful messages here. So try and create unique images which attract the user’s eyes.
The Pinterest run on the concept of pinning and repining. So create few boards to display your collection. Then start collecting your best images and display them on your boards. Be authentic and don’t display your products directly, inspire the users with creative concepts showing the thoughts behind your brand. Once the community grows you can promote your Pinterest account.
In the next step you can share the pins from your website also. Install the plugins on your website which creates a chance for the users to pin the things from your website. If you want to share anything, just add a button next to that message and let the pinner’s do the rest.
Pinterest is the fastest way to get traffic to your website. Don’t go in the other way like creating more pins and leaving it on your boards. Give priority to create quality but not quantity. If you are able to attract the pinner’s, the pins go on for pinning and repining. There comes the referral traffic from the Pinterest to your website.
One more advantage with the Pinterest is the free analytics. You can view the number of pins and repins that took place on a particular image. It also helps in showing about which content of yours is popular in the public.
Create an account with Pinterest and design impressive images on your boards to attract the users and share your content on their boards to generate the referral traffic.
Then do it fast and turn the traffic to your website.