Pharmaceutical marketing, sometimes called medico-marketing or pharmacy marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs. Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing far exceeds that spent on research.
When the US numbers are broken down, 56% was free samples, 25% was pharmaceutical sales representative “detailing” (promoting drugs directly to) physicians, 12.5% was direct to user advertising, 4% on detailing to hospitals, and 2% on journal ads. There is some evidence that marketing practices can negatively affect both patients and the healthcare profession. Healthcare, dental and medical marketing strategies from one of the most successful healthcare marketing agencies can help you maximize your profitability by developing more desirable payer mixes, attracting more desirable patients and obtaining continuous professional referrals, medicine today is a business – marketing is now more important than ever. From increased regulations and decreasing reimbursements to better-educated patients and more sophisticated technology, the world of health care continues to change. That is why we work in close partnership with each of our clients to strategize and craft custom solutions that address these changes and chart a course for success. In today’s competitive environment, it is extremely important to market your product in the right way. That’s where we come in. Doctors work closely with the pharmaceutical industry in order to provide optimum care for their patients. A doctor’s room offer tremendous potential for providing 100% visibility, a clutter-free environment, highly targeted patients who are receptive to health and wellness and offering great sales potential. Medical Marketing done through means of visual communication, such as Oxygen T.V, will help promote brands from Pharmaceuticals to Healthcare, from Over-the-Counter (OTC) to Lifestyle educating patients about healthy lifestyle changes as well as best ways of obtaining treatment.
The success of your medical business depends on your ability to bring in new patients and to keep the current ones coming back. Why is it, then, that most medical businesses rely on the same old advertising methods to reach patients? Whether it’s listing services in directories, placing ads, or getting any generic website online, when everyone does the same thing, it’s tough to stand out.Imagine someone searching for a new doctor and being inundated with over 200 listings. With nothing to distinguish each doctor, that someone likely ends up choosing the doctor at the top of the list. Not exactly what you want if your name doesn’t come up first.
The good news is that while people do want a doctor located nearby, people also want a doctor who they feel comfortable around and who they trust. So, it’s clear that your marketing should help you stand out in memorable and friendly way before potential patients start digging into that list of 200 physicians.
Also important is the need to maintain a strong relationship with current patients. Like with any business, your current patients are the ones that bring in the majority of your revenue, so your marketing must effectively remind them about why they’re happy to have you as their doctor, optician, dentists, etc.