Medical Video Marketing
Many medical practices have to struggle with attracting new patients. Few know how to present their services in a fresh, unique and innovative way. Others simply grope in darkness as to how best they can provide the service for the benefit of patients. Only after providing the required information can the patients decide whether they can go ahead with the availing of the facilities offered by a hospital or a healthcare agency.
Medical Video Marketing
This practice can help you stand apart from other doctors and medical professionals in your area. It is an effective, interactive and highly engaging way to attract new patients. According to a study by Nova Green Media, video added to small business profiles increases the number of business profile views several folds. The number of profile clicks will increase by more than 30%, and the number of calls generated may go high by more than 18%. If you don’t have time to meet with hundreds of prospective patients, you can consider presenting your practice with a video marketing campaign online. Those people who are interested in your style of practice will search and find out what they will get from you. A 30-second video is enough to explain your mission, services and even introduce yourself and staff members to the patient. Video marketing adds that “personal touch” to your marketing efforts, and will give you that all-important “face time” you need with the patient before they even book a consultation!
Professional Video Presentation
A short, simple, professionally-edited video can convey the information to hundreds, even thousands of prospective patients. Your video can also be found easily fetched by the major search engines, provided proper SEO and social media marketing is done. These videos allow you to connect with patients before you even meet them. Some of the key benefits of video marketing for your medical practice are discussed below.
- Easy way to convey your core message to prospective patients
- Inexpensive marketing solution that can lessen the burden on your financial resources
- Distribution through YouTube for a wider reach and more exposure
- Search engine optimization benefits
- Drives more high-quality leads to your medical practice’s portfolio page
- Efficient and targeted way to present your practice to prospective patients