Multilingual Web Development
Do you own a site with potential customers throughout the world?
Do you think you can attract more customers with multiple languages on your website?
Then you can create a multilingual website, which can offer the website in more than one language. It is a bit of hard task to maintain the website with multiple languages. Start from the word go, the work will be heavy for the website designers and the SEO optimizer.
What is a multilingual website?
Multilingual website means the representation of content in more than one language for the convenience of the customers. The content displayed would be same in different languages with some exceptions.
If you want your site to shine in multiple regions then you can have a plan of going with multiple languages. The bright example is if you are looking to go with an eCommerce site in China and USA. Here are some of the tips to build a functional multilingual website:
• Language code:
Make sure, when you are building the multilingual website the code should be there for every language in the page. So, the screen readers can access the code and interpret the correct language on the display.
Do not forget to set the primary language. If you create your website with English as the default language, that wouldn’t effect much. Then find the language code and insert it in the HTML.
Use the right language code. If you use a wrong code and it is an English site, then it finally ends up in displaying another language other than English throwing the site into a gutter.
• URL Structure:
There is no specific need for creating multiple URL’S. But the language should be displayed in the URL for the convenience of the customer. Generally, the number of links would increase with a number of languages. Generally, a single page contains the content in one language. Usage of ‘hrefs’ helps the screen readers to recognize the languages.
• Google and Language Recognition:
Google won’t recognize the languages like the screen readers or assertive technologies. Google recommends one language per page for easy identification.
• Direction of Languages:
The languages of US and ARAB will be in opposite directions. You have set the code properly according to the regional language.
• Font sizes and length of the words:
When it comes to the font size, it is not universal; the size of the character will change for different languages. Likewise, when it comes to the length of the word, the length would vary for different languages. Be careful with the coding part of size and length of the words.
Doing SEO for the multilingual site is also a difficult task. The URL structures will have slight changes for different languages and content recognition will be also a problem for the crawlers. So, go ahead with a planned strategy for SEO.
Build a Multilingual website to expand your business to multiple countries in multiple languages.