Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can also refer to “search engine optimizers”, those who provide SEO services. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. Because they’re essential ingredients for any web page, but you may not be making the most out of them. Even though this guide’s title contains the words “search engine”,
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results -crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider. Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web, it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two. Doing a work economically is a great way of making a lot of people happy. All clients will be happy to work with people who do projects cost effectively than those cheating companies which charges 1000s of dollars. Many companies are scammers and they simply charge 1000s of dollars to spam the search engines. They never stick to the ethics. They spam the site and take all your money. We do not employ such tricks. We never spam the search engines. Our focus is on creating sites that get results using proven methods.
Over the years we have specialized in Search Engine Optimization, keeping ourselves up to date on the changes in the industry. Our technique is painstaking diligence, taking advantage of every possible method for positioning, rather than relying on any spam tricks. Our whole back ground comes from web design and software development so we can handle any type of website with ease. We can handle any sort of sites which are programmed in PHP, ASP, all html extensions etc.