What makes Social Media Networking?

The question is important because so many different types of interaction systems are considered social and they cannot all be the same thing.

In an effort to categorize these systems

One dimension that seems important is the size of the groups producing and consuming social media.

One to Many – In some cases on a single person creates an object that is then shared with many.


Individual users as consumers they can consume emails, reviews, and professional service reports.

Small group of users as consumers they can consume blogs, personal social networks, professional reports.

Large group of users as consumers they can consume web boards, popular group blogs, market analysis.

Many to one or many to many – In other cases many people create an object and then share it with just a few others. These dimensions open up a space in which different systems can be located and distinguished from one another.

Social media is authored by a large group (for example that many people contribute to websites).

Social media objects are authored by individuals or small groups and are intended to be consumed by small or large groups.

In aggregate, these objects become collective goods — what most of the great stuff on the Internet is made of: archives, collections, discussions, data sets, and more collectively authored by potentially millions of people.

The emerging sweet spot may be the creation of objects through the activity of large groups (think of the movements of whole financial markets, or the contributions of behavior from millions of search engine users) that are then consumed by large groups (in the form of market data or optimized search results).

There are other dimensions of social media beyond the size of the producer and consumer populations. The nature of the digital object being produced or consumed is an important dimension, as is the level of interaction possible.

Post by Internet Marketing Company : Toputop.com