The contemporary famous global business is web-marketing. The concept of web-marketing has large scope and varied in meaning. Web- marketing is also referred as i-marketing, internet marketing, online marketing, or E-marketing, is the marketing of products or services over the internet. Web- marketing bring together the creative and technical aspects of Internet including the design, development, advertising, and sales. Web-marketing also refers to the placement of media along various stages of the customer engagement cycle through Search Engine marketing (SEM), Search Engine Optimization (SEO), banner ads on websites, E-mail marketing.
Web-marketing provides vide range of advantages in the global market. Web- marketing is inexpensive as compared with the cost against the reach of the target audience, which gives the advantage of appealing to consumers in a medium that can bring results quickly. It can also useful in measuring statistics easily and inexpensively with the help of different methods i.e. pay per impression, pay per click, and pay per play. Web- marketing has large impact on several retail-oriented industries including music, film, pharmaceuticals, banking, flea markets as well as the advertising industry.
Web-marketing involves several business models based on the specific needs of each person or the business, some of the most commonly used models are:
1) E-commerce: This is where goods are sold directly to consumers (B to C) or Businesses (B to B).
2) Publishing : This is the sale of advertising.
3) Lead-based websites : This is an organization that generates value by acquiring sales leads from its website.
4) Affiliate marketing : This is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provides some marketing material (sales letter, affiliate link, tracking facility).
In order to maximize the benefits from sales and traffic some professional marketing tools are available which makes the job efficient and effective. These marketing tools provide more feasibilities of the work. The following are some commonly used tools in order to make the business efficient and effective;
The web-marketing brought vital change in the business phase in order to reach the people easily and provide facilities to the effective business such as Social Advertisements which is having just appeared current year from Face book, it uses contextual information from users who have become “ fans” of a brand, then ads are severed to their network, in an endorsement, and Community Marketing and Social Media Marketing which is the fastest growing area of growth for Web Advertising and Marketing in the Social Media space.